Website Analysis, Williams Principles

The design of a website, as a whole, still involves many of the same
principles as a linear document. That is, contrast, alignment, repetition
and proximity should be consistent throughout the site. Choosing logical
flexibility within these design elements can enhance a website to a
desired level. On the flip side, overemphasizing differences between
pages can lead to a poor design. The following analysis strays from
applying the design principles in a traditional sense as we take a look how they are applied to the document as a whole.
The Centre for Sustainable Design maintains a simple, yet professional
appealing website. Style decisions using contrast on a black background
for the homepage give the site a preliminary degree of credibility because
it has been made known that the majority believes that white and black
contrast is the easiest to read. Of course there is a san-serif font, like
most other websites because serifs seem to be more difficult to read on a
computer screen. Repetition in the focal graphics on the homepage begins
to lead the audience to a comfort level within the site. The general
template remains the same, with the navigation being on the left and the
top, maintaining its black color and when you click one of the main focal
points on the homepage, one of the four pictures, it takes you to another
page that still have that same picture/focal point to a degree.

Specifically, the repetition of size (170x142pixels), color (greyscale),
and angle variance in the graphics create a complimenting montage. Each
of the repetitious graphics also lead way into the article they
A repetitious feature is also utilized in the navigation bar above the
graphics. A mouse rollover displays a description of each topic area.
The text appears on a white-on-black contrast in the upper right corner,
again leading the audience to what lies within the page. However, once
the site is entered, the navigation bar loses the rollover feature. They
could have simply copied the code from the homepage and changed the color
of the text to allow for the repetition of the rollover feature. This
would allow the audience to read the descriptions from pages within the
site to determine their interest. The authors of this homepage may have
guessed that the user would have looked at all the rollover information
before deciding on which part to click on, therefore, making the rollover
unnecessary in the following pages. However, making assumptions like that
usually are not what really happens, the design should be the same
throughout, with the same rollover text as the homepage to help the
user-friendly aspect. Doing this also helps show your ethos by displaying
that the authors were thinking about this as a potential problem and are
doing their best to deliver the right information in the easiest way

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Another failure of repetition is found in the graphics of each navigation
bar topic area. After creating a blending montage for the homepage the
Centre fails to keep the same size, color and angle variance of photos in
the topic areas. Even though it was mentioned above that the focal points
remain the somewhat the same throughout the page, they are still not
totally the same by any means and could be made better if they were. For
example, the resources area has a color picture of a bookshelf with size
124×151 pixels. To remain constant they should have saved the photo grayscale and resized it to as near 170×142 as possible without distorting the image. The same repetition errors can be found in each topic area of
the navigation bar.
We would also like to address errors in proximity relative to the layout
of the website. Each of the focal graphics on the homepage offers a link
to a journal article published by the Centre.Well, the graphics lead the user to believe a link is offered to the article. The rollover on the graphic would suggest a link to the article.

Instead it just a link to the journal area, a page that describes the
journal. The rollover displays the name of the article and the issue
number with publishing date. It is the job of the user to find the proper
links to while memorizing the article title to read the desired piece.
According to Williams, this is poor use or perhaps lack of proximity. The
related items are grouped nowhere together, and add a degree of difficulty
to find the relating article. This also hurts the site’s credibility
because the information is not easy to get to. Digging around the site to
find the text you are looking for shows poor organization and proximity is
At first glance, The Centre offers an appealing website. However,
clicking further reveals a few small design mistakes that tediously
discredit the content.Each page was designed fairly well standing
alone. However, detailed differences can pile up within a site. When
publishing in an electronic format, it is as important to consider design
elements as a whole as for each individual page.

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