Name: Cecilia Li
Course: Media Management
Summary of Viacom
[pic]??Viacom is a leading global media company, with preeminent positions
in broadcast and cable television, radio, outdoor advertising and online.
Viacom is a diversified global entertainment company, with operations
in motion picture distribution, television programming, home video rental
and retailing, theme parks and publishing.Specifically, Viacom operates
MTV: Music Television, Showtime, Nickelodeon/Nick at Nite, VH1: Music
First, TV Land and 18 broadcast televisions stations. Viacom also operates
Paramount Pictures, Paramount Television, 80%-owned Spelling Entertainment,
Paramount Parks, Blockbuster and Simon & Schuster.
Summary of Sony Corporation
Founded in 1946, Sony Corporation is a leading manufacturer of audio,
video, communications, and information technology products for the consumer
and professional markets. Its music, motion picture, television, computer
entertainment, and online businesses makeSonyoneofthemost
comprehensive entertainment companies in the world. Sonyhas1,068
consolidated subsidiaries worldwide. Sony Corporation of America, based in
New York City, is the U.S. subsidiary of Sony Corporation, headquartered in
Tokyo. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony
Pictures Entertainment, Sony Music Entertainment Inc., and Sony Computer
Entertainment America Inc. Sony recorded consolidated annual sales of over
$56.9 billion for the fiscal year that ended March 31, 2002, and it employs
168,000 people worldwide. It is a publicly held company, with shares listed
on 16 stock exchanges worldwide, including Tokyo, New York and London.
Sony has an interest in many forms of data storage, including magnetic
tape and optical disc drives and media. INSIC’s primary contact is with
Sony Electronics’ business development unit for data recording media
located in Boulder, Colorado. This group is responsible for the development
of technical and business relationships in the U.S. that deal with the
implementation of advanced recording technologies.
1. Based on small or family business
These two media kingdoms are both set up on the basis of small-scale family
company. Viacom was carved out from the cinema company and Sony co. based
on some small electronic products.
2. brand-extension decision and human resources
To these two great company groups,?it means creating good content to
insist on their brand attitudes. It is essential to attract and keep the
talent with innovative ability. Sumner Redstore and the CEO of Sony both
have a stable administrative staff’s team.
3. Get hold of the opportunity to exploit the oversea market
Viacom and Sony Co. are both commit itself to open up the oversea
market. They all had taken aim at Asia or Europe countries.
Their most important development is depended on merging other large
companies. As a result of perpetual mergingactivities,theycan
consolidate one’s own staple.
5. New technology
Sony and Viacom both pay attention to the new technologies .They put
out the service of wide band almost at the same time/
1. Different market and target
Viacom’s products almost are film, Television and broadcast such as
Paramount Pictures, CBS and Nickelodeon.
Sony Corporation focus on Electronicsandcommunicationsand
information technology products.
2. Different patterns
Viacom’s pattern is depended on its content while Sony pattern through
the channel. For example, in China, Viacom opened out diversiform programs
and Sony bought some small companies to keep his legs.
3. Different characteristics
Redstone is ardor with pioneer spirit while Sony’s leader is level-
headed and develops step by step. These characteristics are incarnated in
their own company’s strategy.