Name: Cecilia Li
Date: 2004-1-20
Course: Media Management
Summary of Viacom
[pic]??Viacom is a leading global media company, with preeminent positions
in broadcast and cable television, radio, outdoor advertising and online.

Viacom is a diversified global entertainment company, with operations
in motion picture distribution, television programming, home video rental
and retailing, theme parks and publishing.Specifically, Viacom operates
MTV: Music Television, Showtime, Nickelodeon/Nick at Nite, VH1: Music
First, TV Land and 18 broadcast televisions stations. Viacom also operates
Paramount Pictures, Paramount Television, 80%-owned Spelling Entertainment,
Paramount Parks, Blockbuster and Simon & Schuster.

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Summary of Sony Corporation
Founded in 1946, Sony Corporation is a leading manufacturer of audio,
video, communications, and information technology products for the consumer
and professional markets. Its music, motion picture, television, computer
entertainment, and online businesses makeSonyoneofthemost
comprehensive entertainment companies in the world. Sonyhas1,068
consolidated subsidiaries worldwide. Sony Corporation of America, based in
New York City, is the U.S. subsidiary of Sony Corporation, headquartered in
Tokyo. Sony’s principal U.S. businesses include Sony Electronics Inc., Sony
Pictures Entertainment, Sony Music Entertainment Inc., and Sony Computer
Entertainment America Inc. Sony recorded consolidated annual sales of over
$56.9 billion for the fiscal year that ended March 31, 2002, and it employs
168,000 people worldwide. It is a publicly held company, with shares listed
on 16 stock exchanges worldwide, including Tokyo, New York and London.

Sony has an interest in many forms of data storage, including magnetic
tape and optical disc drives and media. INSIC’s primary contact is with
Sony Electronics’ business development unit for data recording media
located in Boulder, Colorado. This group is responsible for the development
of technical and business relationships in the U.S. that deal with the
implementation of advanced recording technologies.

1. Based on small or family business
These two media kingdoms are both set up on the basis of small-scale family
company. Viacom was carved out from the cinema company and Sony co. based
on some small electronic products.

2. brand-extension decision and human resources
To these two great company groups,?it means creating good content to
insist on their brand attitudes. It is essential to attract and keep the
talent with innovative ability. Sumner Redstore and the CEO of Sony both
have a stable administrative staff’s team.

3. Get hold of the opportunity to exploit the oversea market
Viacom and Sony Co. are both commit itself to open up the oversea
market. They all had taken aim at Asia or Europe countries.

4. Merge
Their most important development is depended on merging other large
companies. As a result of perpetual mergingactivities,theycan
consolidate one’s own staple.

5. New technology
Sony and Viacom both pay attention to the new technologies .They put
out the service of wide band almost at the same time/
1. Different market and target
Viacom’s products almost are film, Television and broadcast such as
Paramount Pictures, CBS and Nickelodeon.

Sony Corporation focus on Electronicsandcommunicationsand
information technology products.

2. Different patterns
Viacom’s pattern is depended on its content while Sony pattern through
the channel. For example, in China, Viacom opened out diversiform programs
and Sony bought some small companies to keep his legs.

3. Different characteristics
Redstone is ardor with pioneer spirit while Sony’s leader is level-
headed and develops step by step. These characteristics are incarnated in
their own company’s strategy.


My product will be a new Nokia Mobile Phone that contains the new following
. T.V. + Cable, and an Antenna
. Video recorder
. Tape player
. CD player
. New Games
. 2 Speakers on both sides of the phone
. Headset + Remote control
. Videotape + CD holder
. A Stand at the back of the mobile
. 3D Graphics
. GPS (Global Positioning System)
This Mobile phone still contains all the other features the Nokia phones
have now like MMS, Bluetooth, Radio, Voice recorder etc… The new features
will be highly advanced and useful for consumers.

The T.V will have 50 channels from music videos to movies and News; there
will also be Arabic channels and Indian channels.

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To get cable there will be a small chip (card) that will be inserted in the
back of the phone. This chip will connect to the satellite dish that you
have at home, even if your outdoors it will still connect. But if you don’t
have a satellite dish it will not connect. There will be new mini
videotapes, and mini Cds the size of a dirham, these will be sold at video
and music stores everywhere in Dubai. The Videos will be sold for 60 dhs
each and Cds for 65dhs each. There will be a wide selection of movies
within these new inventions.

New games like “The Simpsons” and “The Hulk” will be in this mobile, if you
want more games you can buy from Game Shops anywhere they will have the
mini Cds that will be sold for 55 Dhs each.

On each side of the phone there will be 2 speakers to hear from; headsets
will come with the phone as well as a remote control. The video tape and Cd
holder will be one side of the phone. The Stand at the back of the mobile
will keep the phone up in any position you want, so you can lay back and
watch T.V.

Wallpapers will have 3D graphics, where the wallpaper pops out in your
face, glasses free. The use of the Global Positioning system is very useful
to the consumers especially tourists. This feature is a map that will guide
you to anywhere in the country, it is very helpful. The physical features
of the phone will come in many different colors like Red, Pink, Green,
Blue, Black, White, Purple and Orange. It also has designed phones covers
as well. Plain colored covers will cost 95dhs and designed colored covers
will cost 100dhs.

So with all these features the phone will cost 6,000 Dhs, obviously this is
not a cheap mobile including the cost of the videotapes and cds. So
consumers would have to be quite well off to afford this Mobile Phone.

I think this mobile would be successful because a lot of people like to
have the latest mobile out and this would be the hottest thing ever!
Done By: Sara Al-Ali
Grade: 12G


Must See Rating: picpicpicpic/picpicpicpicpic
Film Review
Jian Yu
In a time when so few motion pictures leave an impact, Fight Club
refuses to be ignored or dismissed. The experience lingers, demanding to be
pondered and considered, and, unlike most of the modern-day thrillers,
there is a great deal here to think about and argue over. Fight Club
presents an overload of thought-provoking material that works on so many
levels as to offer grist for the mills of thousands of reviews, feature
articles, and post-screening conversations.

Pre-release interest in Fight Club was understandably high, primarily
because of those involved with the project. Jim Uhls’ script is based on an
influential novel by Chuck Palahniuk.

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The lead actor is the ever-popular Brad Pitt, who makes his strongest
bid to date to shed his pretty boy image and don the mantle of a serious
thespian. Those dubious about Pitt’s ability to pull this off in the wake
of his attempts in movies such as Seven Years In Tibet and Meet Joe Black
will suffer a change of heart after seeing this film. Pitt’s male co-star
and the protagonist, Ed Norton, is widely recognized as one of the most
intelligent and versatile performers of his generation. Furthermore, Fight
Club’s director, David Fincher, has already made a huge impression on movie-
goers with only three movies to his credit: Alien 3, Seven (starring Pitt),
and The Game.

The film begins by introducing us to our narrator and the protagonist,
Jack, who is brilliantly portrayed by Norton. In Fight Club, the actor fits
perfectly into the part of a cynical but mild-mannered employee of a major
automobile manufacturer who is suffering from a bout of insomnia. When he
visits his doctor for a remedy, the disinterested physician tells him to
stop whining and visit a support group for testicular cancer survivors if
he wants to meet people who really have problems. So Jack does exactly that
– and discovers that interacting with these victims gives him an emotional
release that allows him to sleep. Soon, he is addicted to attending support
group meetings, and has one lined up for each night of the week. That’s
where he meets Marla Singer (Helena Bonham Carter), another “faker.” Unlike
Jack, however, she attends purely for the voyeuristic entertainment value.

On what can be described as the worst day of his life (an airline
loses his luggage and his apartment unit explodes, destroying all of his
possessions), Jack meets the flamboyant Tyler Durden (Brad Pitt), a soap
salesman with an unconventional view of life. Since Jack is in need of a
place to live, Tyler invites him to move in, and the two share a
“dilapidated house in a toxic waste part of town.” Tyler teaches Jack
lessons about freedom and empowerment, and the two begin to physically
fight each other as a means of release and rebirth. Soon, others find out
about this unique form of therapy, and Fight Club is born – an underground
organization (whose first and second rules are: “You do not talk about
Fight Club”) that encourages men to beat up each other. But this is only
the first step in Tyler’s complex master plan.

In addition to lead actors Pitt, Norton, and Bonham Carter, all of
whom do impeccable work, there is a pair of notable supporting characters.

The first is Meat Loaf (Meat Loaf the singer), who portrays the ineffectual
Bob. It’s a surprisingly strong performance, with the singer-turned-actor
capturing the nuances of a complex character. Jared Leto, (The Thin Red
Line), is the blond Angel Face.

Told in a conventional fashion, Fight Club would have been engaging.

However, Fincher’s gritty, restless style turns itintoavisual
masterpiece. The overall experience is every bit as surreal as watching
Kubrick’s A Clockwork Orange. This is a tale that unfolds in an eerie
alternate universe where the melodies of life have the same rhythm as in
ours but are in a different key. Fincher also shows just enough restraint
that his flourishes seem like important parts of the storytelling method
instead of gimmicks. And there are a lot of them. In one scene, a
character’s apartment is laid out like a page in a furniture catalog,
complete with text blurbs superimposed on the screen describing the various
pieces. There are occasional single frame interruptions that flash by so
quickly that they may pass unnoticed. The film opens with a truly inventive
close-up – one that literally gets under the skin. Also in play: a non-
linear chronology, a voiceover by a narrator who might not be entirely
reliable, frequent breaking of the fourth wall, and an occasional freeze-
frame. As was true of Fincher’s other three films, Fight Club is dark and
fast-paced. There’s not a lot of time for introspection. One could call
this MTV style, but, unlike many equally frantic movies, there’s a reason
for each quick cut beyond preventing viewers from becoming bored.

There’s no denying that Fight Club is a violent movie. Some sequences
are so brutal that a portion of the viewing audience will turn away. But
the purpose of showing a blood bath is to make a telling point about the
bestial nature of man and what can happen when the numbing effects of day-
to-day drudgery cause people to go a little crazy. The men who become
members of Fight Club are victims of the dehumanizing and desensitizing
power of modern-day society. They have become cogs in a wheel. The only way
they can regain a sense of individuality is by getting in touch with the
primal, barbaric instincts of pain and violence. As the film progresses,
Fincher systematically reveals each new turn in an ever-deepening spiral
that descends into darkness and madness. There’s also a heavy element of
satire and black comedy. Macabre humor can be found everywhere, from the
pithy quips traded by Jack and Tyler to the way Jack interacts with his
boss. When combined together, the satire, violence, and unpredictable
narrative make a lasting and forceful statement about modern-day society.

Works Cited/Bibliography
. Fight Club. Dir. David Fincher. Perf. Brad Pitt, Edward Norton,
Helena Bonham Carter, Meat Loaf and Jared Leto. 20th Century
Fox, 1999
. Ebert, Roger. “Fight Club.” Chicago Sun-Times. 10th Oct. 1999
. Granger, Susan. “All-Reviews.com Movie/Video Review: Fight Club”


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